In, out, in, out, Apple shake Synaptics all about
13 Sep 07 Filed in:mP3
Back in the day, Apple used Synaptics touchpads in their laptops, and by default, used the SYNA scroll wheel for the iPod. One day Apple decided they could do it all better in-house, and overnight, SYNA lost 20% of their business.
It seemed as though nobody outside of Synaptics and Ed had a clue just how ubiquitous the SYNAPTICS technology was / is / and always will be, and they lost 60% of their stock value within a few knee-jerk days. As Cramer would say - They know nothing, buy, buy, buy, welcome to the House of Value.
Dell and LG continued to give Synaptics loads of business, and they have also positioned themselves at the forefront of the new iPhone-esque touch screen market. For Synaptics, Phone sales v laptop sales is similar to Tyson v Minnie Mouse. Like falling off a log, the SYNA stock has slowly risen from its ridiculous $17 levels without even trying.
Sure enough, a couple of years later, Apple realised their touchpads sucked and Synaptics really were kings of their particular domain. Even before anyone knew SYNA were back in the iPod, their stock was back up to pre-crash levels of $40. And now we know iPods are Synaptics dependent again, thanks Bear Stearns, SYNA stock is set to skyrocket - again. Oh good!
Interestingly, and a cause of mirth for a pisstaker like myself, nobody from Apple or Synaptics will talk about their business relationship. (This is what happens when Apple eat crow and nurse a bruised ego!)
btw, Ed knows practically nothing about stocks, but I do know how to read the tech news and I knew where to buy a few shares. We are off to the seaside now.
It seemed as though nobody outside of Synaptics and Ed had a clue just how ubiquitous the SYNAPTICS technology was / is / and always will be, and they lost 60% of their stock value within a few knee-jerk days. As Cramer would say - They know nothing, buy, buy, buy, welcome to the House of Value.
Synaptics are best of breed
Dell and LG continued to give Synaptics loads of business, and they have also positioned themselves at the forefront of the new iPhone-esque touch screen market. For Synaptics, Phone sales v laptop sales is similar to Tyson v Minnie Mouse. Like falling off a log, the SYNA stock has slowly risen from its ridiculous $17 levels without even trying.
Sure enough, a couple of years later, Apple realised their touchpads sucked and Synaptics really were kings of their particular domain. Even before anyone knew SYNA were back in the iPod, their stock was back up to pre-crash levels of $40. And now we know iPods are Synaptics dependent again, thanks Bear Stearns, SYNA stock is set to skyrocket - again. Oh good!
Interestingly, and a cause of mirth for a pisstaker like myself, nobody from Apple or Synaptics will talk about their business relationship. (This is what happens when Apple eat crow and nurse a bruised ego!)
btw, Ed knows practically nothing about stocks, but I do know how to read the tech news and I knew where to buy a few shares. We are off to the seaside now.
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