According to the latest ready reckoner from the Business Opportunities website, this blog is worth almost $56,000. The amount is a fictitious one, unless I am mistaken, but it does at least give you a gauge that is enlightening, in a money-grabbing capitalist kind of way. Money talks. Or does it?

Slowly does it

Wouldn't you rather have a website with 56,000 daily visitors and no income? Yes, if it were a blog, I would! Because with that much traffic, I would have a sound base from which to monetize the site at any time in the future. The John Chow character currently with all the readers in the world waited till he had a ton of traffic before he started to add in ads and nonsense paying posts and all sorts of revenue generators. Viola, as the illiterate Frenchman said, he built up his income to $10 or $12k per month and still his readership grows. Opportunistic and successful with it, he invested in his high readership stats and made them pay.

You need to act fast sometimes

Another smart guy (sorry I can't find the post!) came up with an idea for a site, but he wasn't so lucky with the money-making angle. He put his single page of digital genius online and attracted 40,000 visitors in no time. He was frantically asking around for advice on how to monetize his site, but by the time he took the decision to place a single Adsense block above the sole piece of info on the web page, the novelty wore off, numbers plummeted and he lost out.

Digg is another example of how poor judgement at monetization time can lose you everything - unless you have the luck of the Rose. A few months ago, Digg were offered $100m to sell. The founders were like tongues hanging out saying Yes, yes, Yes. The board said No, they wanted $150m. Apart from the adrenalin rush coming to nothing, it seemed like no big issue at the time. Their pay day was assured at some time in the future.

However, when that fiasco blew up over a set of HD-DVD encoding numbers, Digg teetered on the brink of losing everything. What would the management have said had the legal eagles nailed their ass to a post and that pay day had been buried forever? Gulp! Open another beer, and let's vodcast, probably

On balance

As editor of the Pisstakers, I would rather have the traffic and then generate revenue as subtly and fairly as possible, ie ensure that the readers who built the site up, don't get hammered with a poorer blogging experience. And if the monthly numbers are sufficiently ritzy then I am sure some enterprising so-and-so will make me an offer in order to ride on the coat tails of my success.

Relax, I am definitely open to offers. A one-off payment would do me fine. Somewhere in the region of $2.2m, my desired sell out price and guaranteed to keep me blogging for a few years yet!!