No sooner did we write up some info on a new meta search engine called Younanimous, than the developers unanimously decide that you need to know it henceforth as Aftervote. In this case, I dunno, calling a spade a spade sort of explains better what the search engine does, but Younanimous is so cool and so evocative.

What is in a name?

There was an article by Pud (of Adbrite and Fucked Company-Techcrunch April Fool's fame) where he went into the machinations of entrepreneurs tackling product naming. Would Flickr have taken off if it were called Yahoo Online Photos? Probably not. But, then again, I could conjecture that Google Maps may have flown better as Larry's G-spot mapping, or G-Maps. And something as retro as GTRE (G-Topographic representations of earth) could have captured the imagination, had they tried hard enough to market the name! So who knows the answer to names.

Younanimous upgraded into Aftervote

I guess the main thing is to make sure the product works well and offers users a newer, better experience than anyone else has been able to do, so far. No doubt the list of improvements coming into Aftervote, will leave Younanimous in the dust. To name but a handful:

Unanimous name changes may work for them, but I reckon the developers should keep their finger on the pulse and ask more than their mates what rings best as a name tag for their superb meta web search engine. Our original highly out of date summary of Younanimous social web search awaits you here!