Slashdot reported a Microsoft patent that will encourage students to view ads, and in return the advertisers will offer subsidized or free computers to schools. Gorilla sushi had an indepth article on the ramifications of face recognition software that will ensure that kids give adverts their undivided attention before starting their on-line day.

They made plenty of good points about the bad side of forced corporate intervention. Worse was the likelihood of schools rolling over to the advertisers' demands to keep kids' faces glued to a screen. How reassuring to have such faith in administrators responsible for setting behavioral standards for future generations.

Personally, I feel sorry for the guys making adverts for an audience that couldn't give a flying fig about their product.