This isn't about the cost of broken relationships from over-work, ulcers from worry and liver problems resulting from the celebrations of the first big sales contract. This is a link to some amazing transparency from the developers of DropSend, Freshbooks, Maya's mom, Mobissimo and Wesabe. The cost of production, so to speak.

Perhaps when you next think of using an app and not paying for it, spare a thought for the guys who invested some fairly serious money (and time) in offering you the wonderful user experience.

In the spirit of the exercise illustrated by Ryan Carson it has cost $860 to get The Pisstakers to its current state - and on the plus side of the equation, there is zero income but a Technorati-based net worth of about $20,000. Cuckoo, cuckoo.