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They know what you ought to be watching

I took a look at recommendation software being developed by titans such as Blockbuster, eBay and iTunes. Instead of copying the Amazon tactic of recommending an item for future purchase based on your past purchases, the Blockbusters and co look deeper into your tastes than you might imagine in order to plant shopping ideas in your head.

You will love this sexy car


We are a tapestry of tastes, like and dislikes, and the retailers' software writers know where to look in order to build up a picture or profile of their customers.

Wouldn't it be great if there were a company that takes your interest in porn and allies it to a current search you are making for cars. Where is the connection bewteen the two, you may ask? Off the top of my head, the software would probably recommend you buy a Hot Rod or the 2008 Chinese edition of the Well hung Mustang, or perhaps at a stretch a badly spelt Ford Focus.

You will love this sexy perfume, car lovers


The recommendations get easier to make however when you cross your taste in cars with perfume. No need to algorithmify and extrapolate in order to suggest a suitable perfume based on your preferred muscle car. The manufacturers of sexy Ferraris have already saved programmers a lot of trouble and used their allure to produce a high octane Donna Ferrari scent. Lambourghini have a cologne too that would obviously satisfy the requirements of a car nerd trying to smell as hot as their 600hp motor. Quite what a mustang owner would think of dousing themselves in Mustang scent, though, I can only imagine.

Who is harnessing this recommendation software?


stumbleupon
StumbleUpon was bought by eBay and who knows how the auction guys are going to harness that "preferred blog" technology to squeeze another bid out of us.

Blockbuster can already suggest you a film you never heard of with a storyline you would never select - and leave you happily adding more to your "Must Watch" list. (I would add in a recommended snack too, for good measure.)

And iTunes just sold their 3 billionth track, so their recommendations algorithms must be doing something right.

The future of recommendation software


Think about the swathe of data that we, the consumers, have made available to on-line companies trying to sell us the next big must-have thing. Every time you browse, order, or enquire, you leave some evidence of your tastes behind. As we aren't going to stop browsing, ordering and enquiring any time soon, there are no limits to the recommendations we will be bombarded with in the future. It's time to get used to being upsold and fleeced with monotonous and sophisticated regularity.

Never again will it be as simple as: "You bought Harry Potter One so you are going to love Harry Potter 2 thru 12" The new kids are bringing more factors into the mix and before we know it we will be ordering Hogwarts Cologne and riding Honda broomsticks.
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Instant Messaging and Push to Talk Will Reach Nearly $23 Billion

messenger
According to Insight Research Corp. the market for what is known in the trade as Presence-based services will reach nearly $23bn. (This equates to about 400,000€ if the dollar keeps sliding at current rates.)

One example of a Presence-based service is Instant Messaging. This is a huge hit in Asia, where the most common message left on telephones and PCs is "I will be leaving the Nike factory at 2am, please don't forget to set my alarm for 5am so I am not late for my 6am shift."

When asked to comment on this IM phenomenon, Nike Skyped back to say that this new paradigm of Presence-based services has influenced their business practice no end. The new thinking is, that most unskilled people in Asia are happy to present themselves at a sweat shop in order to earn $3 a day. In order not to appear too soft, Nike require their presence (and sweat) at the factory for 19 out of every 24 hours. It may sound harsh, but we offer flexi-time and the carbon-based units working for us can choose which day per month not to grace us with their presence. Never let it be said that multi-nationals take advantage of low-wage economies.

Apparently Nike are spot on with their interpretation of the Presence-based theory and their questionable approach to labor. According to Robert Rosenberg, Insight Research!

Presence-based services are all about saving time and effort, so both consumers and businesses see value in these applications...

See, no mention of benefits for labor!

PTT


The list of presence-services is vast, and adoption is gaining plenty of momentum, especially since the dinosaur execs in telecommunications realised that their teen daughters' preferred mode of communication is applicable to businessmen too.

Push to talk (PTT) is another such presence-based such service taking off. Bottom line, with everyone so busy nowadays, you are either pushed for time to talk, or you need to be pushed to talk. Corporations are chomping at the bit to provide PTT in a business like, price-gouging manner. (A slice of $23bn / €400,000 is certainly something to get excited about if you are a multi-national corporate CEO looking for ways to fund your annual bonuses without pissing off shareholders.)

JIC U R ROFL @ POS lack of knowledge of abbreviations for IM, here is a quick guide to the level of grammatical correctness we can look forward to in the future.

Ed asks that anyone familiar with PTT to please explain how great it is.

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Ctrl-alt-del (CAD)

ctrl-alt-del
If you ever want to spend a few minutes browsing through a tech-based comic with a bit of class, check out Ctrl-alt-del. According to Wikipedia (ie Tim Buckley, the author of the comic?) it has a gamer-based story-line which, like all good entities, has evolved over time. No longer reliant on one hit gags with a couple of characters, readers are now treated to longer story lines with a cast as well.

It isn't rocket science story-telling, but the strips I read appeal to my sense of humor, even though I have no interest in gaming! Call me an old fart, but I don't understand the gamer culture of staying up all night and eating chips and talking monosyllabically to co-gamers with my eyes glued to a screen. I already have a TV and family in place for that pleasure..

Although I say that I am not interested in gaming, my ears prick up when I hear the name EA and Nintendo bandied around by stock-pickers in pin-stripe suits. Their fascination for golf games has spilled over into the huge market potential for all things video game! Anyway, judging by the curves on the charts, the brokers and Ctrl-alt-del authors have their fingers on a strong and popular pulse.

nintendo-chart

I never heard Ctrl-alt-del referred to as 3-finger salute before, but I salute this comic, and if Nintendo shares continue to do well, some smart cookies will earn enough to buy a Wii, which in my opinion is the best hi-tech doorstop on the market .

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Zwinky review

zwinkymomreview
I would love to review Zwinky first hand, but this mother of all avatar makers is so universal it doesn't work with Macs. Despite my desire to join the party and dress myself as stylishly as the Mom reviewer to your left, it just isn't going to happen, at least not till I buy a new computer.

Therefore, all I can offer by way of a review are a few links to my own Zwinky tool bar discoveries, which comprise sad second-hand insights, plus first-hand in-depth knowledge of the homepage only.

If anyone could hack Zwinky for Mac, let me know and I will be all over it like an illegal rash and review it indepth.

And for those naturists who Google Naked Zwinky, I wish I could help you in your quest for knowledge, but I can't.

Zwinky on, dudes.

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Tech support loses it

complaints

Picture 5
It is best to do as you are damn well told by this tech support guy.

At least the client spoke to a tech with spirit and life in him. Can't say the same for the average Joe, I mean Brad, on the end of Indian Dell phone support.



What surprised me most about the featured complaint was that it ocurred in 2004. I don't recall outsourcing being a contentious issue back then. Times and jobs must be a-changing. Ironically, as more "Americans" of mexican origin work in the fields, so more Indians leave the land and go work in service centers in the city. A sign of the future world order perhaps?

Menwhile, Brad from Delhi, pull your finger out and be thankful that you have some support of your own out there. Was this article sponsored by Dell?

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Mobile links to the Pisstakers

opera
I did a post recently, explaining why we created a mobile theme for The Pisstakers blog, and why we made it work with the Opera mini browser.

Bottom line: now the iPhone is out, there will be ever more demand to access sites from your cell phoner. Until the iPhone takes off, standard cell phones without full-blown browsers onboard will continue to be the norm, so webmasters have to make the effort to get their site themes mobile-ready. Opera are readier than most with a working solution to get a website onto a small phone screen.

Below are a couple of pieces of info to give you a chance of accessing The Pisstakers from your crappy non-iPhone phone.

To link to The Pisstakers from a cell phone, go to wam.tw and input 1010 (1010 is a bookmark for the Pisstakers!)

Create similar bookmarks from your cell to all your fave sites too.

To create a bookmark from your mobile theme to the Pisstakers, input the following HTML into your theme code for a quick link to The Pisstakers.