The Impulsive Buy claims to put the "ew" in reviews of foodstuffs, snacks and miscellaneous household products. If you look at the easy-to-read type face, lots of color, pleasant layout, plus an adept writer, the blog has all the elements of an engaging and amusing port of call for internet users. It succeeds, to a degree, but overall, it is more "eh?" then "ew".

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